A private, confidential micro-community for customer insights, in a neutral space.
Private Dialog is embedded within brandialog.com and allows your company to connect with lead users and representative consumers in order to get secured feedback on products, features, marketing campaigns and get deeper insights. Our unique online portal has revolutionized the customer insights methodology, by truly partnering with consumers.
Private online space
Invite users with the adequate profile into private virtual places where companies have asynchronized and secure discussions.
Have reviews and idea-storming sessions with selected group of user, with all features of Brandialog made available.
Tailored recruitment:
Identify and recruit the profiles most closely tailored to your brand.
We establish the typological profile of consumers when they join the club, whom we then recruit from our databases or with our partners (75,000 members profiled). We can also extract lead users from your databases who have already shown an interest in your brand (fan pages on Facebook, etc.)
Obtain real in-depth insight
Our team of professionals trained in customer insights takes care of the coordination, animation and moderation of your private spaces, analyses the results and provide an in-depth reporting
You will receive insightful reports together with precise and genuinely ‘actionable’ feedback tailored to your needs and plans.
Yet, we remain flexible: should you prefer to work with another research agency, we would be pleased to give you access to our online tooling just for that.
Have your products, services and promotional campaigns exclusively tested and generate feedback and buzz
- Offer access to your new products and establish a feedback loop from a panel of proactive consumers: we will send out your samples in a targeted and secure fashion. Addressing a sub-community will help you to refine the positioning of new products and allow faster penetration of the distribution circuits.
- Test your promotional campaigns on a creative and critical consumer panel. Video, image, text… Our platform is adaptable to all types of media.
- Share exclusive information with influential consumers, leaving them to spread the buzz among their community.
- Hold creative competitions. Involve community members in the co-creation of products, adverts, names, slogans, etc. and reward the best inventions.
Carry out word-of-mouth marketing
Our studies show that lead users are also the most active when it comes to talking about brands with those around them and on social networks.
They are keen to share their positive experience around them. By establishing a special relationship and inviting them to talk about the product with those around them, you are creating word-of-mouth marketing, not to mention effective and profitable ‘word of mouse’ marketing.
