What we believe in : Better dialogue leads to higher satisfaction and loyalty.
This post is largely inspired by everything that happened since Google started to change our economy. If you want to know more about that change, we encourage you to order the book of Jeff Jarvis , What Would Google [...]
What did happen to Dell ?
What did happen to Dell ? Conversations started about them and they didn’t like it...but they changed their mind. Once upon a time, Dell was a very different, [...]
Publicité et web2.0; comment communiquer avec le consommateur créateur de contenu ?
Plus personne ne peut nier l'évidence; le consommateur a changé. Les techniques publicitaires pour le toucher doivent, par conséquent, également évoluer. Internet a apporté son lot de nouveautés, et est devenu le nouvel outil de communication interactive par [...]
