Your company problem:
“We have had success with our contest and got thousands to participate – now what do we do?”
How we solve it: For most marketers, making a ‘buzz’ and a ‘campaign’ are part of its natural toolkit. While creating one-time interactions with consumers for a contest or campaign is great, companies need to complement this with ongoing conversations with consumers: dialogue marketing and sales with most active users. While you have identified your most active members, tapping into them for a short period of time won’t get you far, nor simply hoping they will work for you. What you need is to truly engage into ‘ambassador marketing’ with them, and leverage their goodwill and expertise as much as possible.
What else?
- Assist lead generation process
- Ambassador program: Mandate member as extension of sales function (point systems)
See more about Customer Insights
