Your company problem:
“We do a few focus groups and sometime quant research but then we do not do any research until we launch – I wish we had a solution to get feedback continuously”
How we solve it: We create an online private community to help you explore consumer needs and reactions in their own context. With private communities, you can explore the reactions of customers in their own context, and get their feedback throughout the product development process. In addition, multiple biases from traditional methods are much less present online (social conformism, dominance)
What else?
- Involve community members in the co-creation of products, adverts, names, slogans, etc. and reward the best inventions
- Understand needs, preferences and spot the latest trends
- Test prototypes and designs
- Test marketing material
