There is no crisis on the Web.
Companies are drastically shifting their budget to online, and understand the value of tapping into communities (Forrester predicts that social media investments will grow annually by 34% in US towards 2014).
Neither barely playing catch-up by ‘joining the conversation’ on the Web 2.0, nor copying competitors will make the cut. What is truly needed for consumer industries is strong, fast evolution towards customer-centric corporations – what we call end-to-end external engagement.
Dialog Solutions is a leader of online software & communities for E2E External Engagement
End-to-end external engagement (E4) is the ability to truly engage in a dialogue of equals with your customers and external partners continuously in time, for insights, innovation, marketing, sales and customer service.
Customer insights:
Your company problem:
“We do a few focus groups and sometime quant research but then we do not do any research until we launch – I wish we had a solution to get feedback continuously”
Products and services improvements:
Your company problem:
“We have a network of professionals distributing and installing our products. How do get their feedback to improve what we have?”
Marketing:
Your company problem:
“We are on Facebook, Netlog, Twitter, and the likes. But there is no real community yet – how do we bring this together, fast and effectively?”
Dialogue marketing and Sales:
Your company problem:
“We have had success with our contest and got thousands to participate – now what do we do?”
