The Three Types of companies, three different branding and social media strategy
Jeremy Owyang from altimeter shared an interesting observation by diffrenetiating three types of companies. I'd like to add a "brand perspective" on this The three kind of companies ...
60% des Belges n’ont pas accès aux réseaux sociaux au travail, et on s’étonne de nos performances internationales
Bel exemple de cette vieille culture belge qui prétend qu'il faut vivre caché pour vivre heureux. Fin 2012, 60% de la population mondiale aura un accès ...
Ce que Facebook devient vraiment. Et ce qui risque de foirer
Ce soir, à Bruxelles, on nous présentait Google+ aux apéros de la com pendant que Zuckerberg ouvrait le F8 à San Francisco, la conférence annonçant ...
Rendez-nous la démocratie?
L'actualité m'inquiète. 1. Je ne peux élire de candidat à la gestion de ce pays que s'il émane de ma région. C'est comme si ...
Your Brand’s Biggest Challenge is not about getting the largest market share.
It's not about getting more likers or followers or even customers than your competitors. This leads to the red ocean, this leads to the ...
And now, if you’re still wondering if gamification builds both engagement and value, look at Tom Fishburne’s cartoons
http://tomfishburne.com/2011/09/gamification.htmlWhat do you think ?
Are Badging and gamification helping marketers creating value in social media? Let’s tlk about it with Techcrunch, Foodzy and you.
I've got some doubts about it. Collecting and even sharing badges don't last unless it shows how performing you are as individual against well respected values ...
Are Badging and gamification helping marketers creating value in social media? Let’s tlk about it with Techcrunch, Foodzy and you.
I've got some doubts about it. Collecting and even sharing badges don't last unless it shows how performing you are as individual against well respected values ...